Fast Fashion is everywhere. It has always been present on British high streets and now it even dominates online shopping with big retailers like the boohoo group running multiple popular online shopping destinations including Pretty Little Thing and Nastygal. The appeal of fast fashion is understandable. Cheap clothing with frequent discount promotions as well as a constant stream of new items for each micro-season as opposed to the traditional autumn/winter and spring/summer. However, this has all made way for a new throwaway culture with millions of garments ending up in landfills as a result of single-use purchases.